4 Tools That Make Marketing Easier to Manage

Repeating the same to-do list every single day is boring, and it eats so much of your time that it can become overwhelming. The automation tools available for your marketing will help you get the same work done with far less effort.

As HubSpot puts it, using marketing automation does not mean you stop caring about the work — it makes the work more effective and helps you reach your goals faster.

In this article I introduce four of the best marketing automation tools.

Zapier

Zapier is at the top of my list of favourite and most useful tools for automating marketing tasks.

Zapier brings together and connects practically any marketing, sales and productivity tool you already use.

• If you want new email subscribers added to your list automatically, for example, Zapier can do it.
• Or if you want your live chats pushed into Slack so your team can see them, Zapier handles that too.

For more detail you can browse Zapier's blog.

Driftbot

You have seen those "live support" and "live help" buttons in the bottom-right corner of websites. Drift is a tool designed for chatting with your customers in real time.

Driftbot is your store's smart sales team — a team that is in touch with customers 24/7. With automated replies you can hand people quick answers, and when you do reach a customer one to one they feel looked after, which makes your store feel warmer to them. You can add automatic answers for your most frequently asked questions.

For more detail, the articles on Drift's blog are worth reading.

Quuu

Are you one of those marketers who publishes hundreds of posts just to work out what resonates on social media? If so, stop.

Quuu is a brilliant tool for feeding social content into your Buffer or HubSpot queues automatically.

You pick your interests from a list of more than 300 categories, choose how many articles Quuu should send to your social accounts, and lean back.

If you prefer to review every post manually before it goes out, there is an option for that too — or you can let it run fully automatically.

Used properly, Quuu saves you time by finding high-quality content that is genuinely relevant to your audience.

You can find more on Quuu's blog.

ActiveCampaign

It would be a serious omission to talk about marketing automation without mentioning this platform. The one I strongly recommend is ActiveCampaign.

ActiveCampaign is a complete marketing automation suite. From automated email campaigns to automated SMS messages, it lets you reach all of your customers quickly and easily.

These are my favourites. Automation tools are of course not limited to these four — depending on your marketing there are many others that can give you more useful information.