Blog · SEO, technical, data

SEO Writing.

Field notes collected since 2016: technical SEO, data analysis, CRO and content. 19 posts, all in full.

GUIDE

SEO Guide: learn SEO from scratch

How Google Search works, the SEO hierarchy, Core Web Vitals, AI in Search, ranking factors, measurement and resources.

14 sections · 3,000 words · updated October 2026

Read the guide ↗

January 30, 2026•10 min read

How to Measure Visibility in AI Search

Five sources for measuring brand visibility in AI Overviews, AI Mode and assistants like ChatGPT.

GEO Measurement

November 7, 2024•11 min read

How to Do Log File Analysis for SEO

Read your access logs to see how Googlebot and AI bots really crawl your site, with working commands.

Technical Logs

May 9, 2023•11 min read

How to Export Search Console Data to BigQuery

Bulk data export setup, the tables it creates, cost settings and sample SQL queries.

Data BigQuery

January 3, 2021•3 min read

How to Become a Good SEO Specialist and Learn SEO

Nine steps to becoming an SEO specialist: search engines, content, tools, HTML/CSS, practice and staying current.

Rehber Career

August 10, 2020•3 min read

Mapping Site Architecture with Screaming Frog and Gephi

Visualising site architecture with Screaming Frog + Gephi and optimising internal links (inlinks).

Teknik Internal Links

January 24, 2020•3 min read

Crawl Budget Optimization [Video]

What crawl budget is and how to optimize it — explained on video and with Search Console data.

Teknik Video

December 6, 2019•3 min read

Using XPath for Better, More Meaningful Crawls

How to run a far more effective crawl with XPath and Screaming Frog — and what XPath is.

Teknik XPath

October 24, 2019•3 min read

The Most Common SEO Mistakes and Their Fixes [Video]

The 26 most common mistakes in titles, meta tags, URLs and usability — and how to fix each one.

Rehber Video

September 1, 2019•3 min read

How to Do Data Analysis in SEO

Six tools, one sheet: how to build a data-driven SEO strategy.

Veri Strateji

August 23, 2019•7 min read

Mobile Conversion Rate and Its Relationship with SEO

Seven tactics that lift mobile conversion: speed, checkout, navigation, UX, content, categories and urgency.

CRO Mobil

April 15, 2019•5 min read

Why User Intent Matters in SEO and Content Marketing [Video]

What user intent is and how to analyse it with SERP and Ads data.

Content Video

November 1, 2018•3 min read

What Is Canonicalization? Canonical Tag Best Practices

What the canonical tag is, the best practices around it, and a case where content consolidation lifted visibility from 11,678 to 14,715.

Teknik Canonical

October 12, 2018•3 min read

The Best SEO Practice for Discontinued Products

404 or 301 for out-of-stock product pages? Temporary and permanent scenarios.

E-ticaret Teknik

July 12, 2018•3 min read

How to Come Up with New Content Ideas [Video]

Generating ideas with FAQ pages, AnswerThePublic, Pinterest, BuzzSumo, Quora and SEMrush.

Content Video

December 15, 2017•4 min read

5 Important Tips for Your SEO Strategy

Five tips: SERP competition, RankBrain, on-page, voice search and thinking beyond Google.

Strateji

May 28, 2017•2 min read

Google's May Quality Updates

An 8-point checklist to keep your site safe from the May 2017 quality update.

Update

May 26, 2017•3 min read

4 Tools That Make Marketing Easier to Manage

Four tools that make marketing easier: Zapier, Driftbot, Quuu and ActiveCampaign.

Tools

January 25, 2017•4 min read

11 Advanced SEO Tips

Eleven advanced SEO tactics, from long-tail keywords to bulleted lists.

Rehber

December 25, 2016•2 min read

2017 SEO Trends: AMP and Redirects

2017 trends: what AMP is, how to set it up, and a guide to 301 redirects.

Trend AMP