TAHA YELKENCI.

Blog — SEO, technical, data

Writing.

Field notes collected since 2016: technical SEO, data analysis, CRO and content. 16 posts, all in full.

GUIDE

SEO Guide — learn SEO from scratch

Fundamentals, the SEO hierarchy, ranking factors, technical and content strategies, and the resources worth following.

7 sections · 1,500 words · updated January 2021

Read the guide ↗
How to Become a Good SEO Specialist (and How to Learn SEO)
January 3, 2021•3 min read

How to Become a Good SEO Specialist (and How to Learn SEO)

Nine steps to becoming an SEO specialist: search engines, content, tools, HTML/CSS, practice and staying current.

Rehber Career
Mapping Site Architecture with Screaming Frog and Gephi
August 10, 2020•3 min read

Mapping Site Architecture with Screaming Frog and Gephi

Visualising site architecture with Screaming Frog + Gephi and optimising internal links (inlinks).

Teknik Internal Links
Crawl Budget Optimization [Video]
January 24, 2020•3 min read

Crawl Budget Optimization [Video]

What crawl budget is and how to optimize it — explained on video and with Search Console data.

Teknik Video
Using XPath for Better, More Meaningful Crawls
December 6, 2019•3 min read

Using XPath for Better, More Meaningful Crawls

How to run a far more effective crawl with XPath and Screaming Frog — and what XPath is.

Teknik XPath
The Most Common SEO Mistakes and How to Fix Them [Video]
October 24, 2019•3 min read

The Most Common SEO Mistakes and How to Fix Them [Video]

The 26 most common mistakes in titles, meta tags, URLs and usability — and how to fix each one.

Rehber Video
How to Do Data Analysis in SEO
September 1, 2019•3 min read

How to Do Data Analysis in SEO

Six tools, one sheet: how to build a data-driven SEO strategy.

Veri Strateji
Mobile Conversion Rate and Its Relationship with SEO
August 23, 2019•7 min read

Mobile Conversion Rate and Its Relationship with SEO

Seven tactics that lift mobile conversion: speed, checkout, navigation, UX, content, categories and urgency.

CRO Mobil
Why User Intent Matters in SEO and Content Marketing [Video]
April 15, 2019•5 min read

Why User Intent Matters in SEO and Content Marketing [Video]

What user intent is and how to analyse it with SERP and Ads data.

Content Video
What Is Canonicalization? Canonical Tag Best Practices
November 1, 2018•3 min read

What Is Canonicalization? Canonical Tag Best Practices

What the canonical tag is, the best practices around it, and a 40% visibility gain from content consolidation.

Teknik Canonical
The Best SEO Practice for Discontinued Products
October 12, 2018•3 min read

The Best SEO Practice for Discontinued Products

404 or 301 for out-of-stock product pages? Temporary and permanent scenarios.

E-ticaret Teknik
How to Come Up with New Content Ideas [Video]
July 12, 2018•3 min read

How to Come Up with New Content Ideas [Video]

Generating ideas with FAQ pages, AnswerThePublic, Pinterest, BuzzSumo, Quora and SEMrush.

Content Video
5 Important Tips for Your SEO Strategy
December 15, 2017•4 min read

5 Important Tips for Your SEO Strategy

Five tips: SERP competition, RankBrain, on-page, voice search and thinking beyond Google.

Strateji
Google's May Quality Updates
May 28, 2017•2 min read

Google's May Quality Updates

An 8-point checklist to keep your site safe from the May 2017 quality update.

Update
4 Tools That Make Marketing Easier to Manage
May 26, 2017•3 min read

4 Tools That Make Marketing Easier to Manage

Four tools that make marketing easier: Zapier, Driftbot, Quuu and ActiveCampaign.

Tools
12 Advanced SEO Tips
January 25, 2017•4 min read

12 Advanced SEO Tips

Twelve advanced SEO tactics, from long-tail keywords to LSI.

Rehber
2017 SEO Trends: AMP and Redirects
December 25, 2016•2 min read

2017 SEO Trends: AMP and Redirects

2017 trends: what AMP is, how to set it up, and a guide to 301 redirects.

Trend AMP